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Privacy Policy

Appa Valley, LLC, and SoVa Gardens Hydroponics and Garden Center (“us”, “we”, “our”, or the “Company”) is committed to ensuring the privacy of our in-store, online, and mobile visitors, and users. This Privacy Policy (“Privacy Policy”, “Policy”) applies to the collection and use of information from and about visitors and users (“Users”, “you”) through our retail location, and our website (collectively, “Services”). By using our Services, you are agreeing to the terms and conditions of this Privacy Policy.


We will not use or share your personal information, except as described within this Privacy Policy.


This Privacy Policy only applies to information collected by The Company, and does not apply to any information collected by any third party sites to which the Services may link, or to information provided to, or collected by, third parties through third party cookies, web beacons, or any other third party technologies on our website.


Note that, where we rely on your consent to process your personal information, you can request that your consent be withdrawn at any time as described in the “Rights to Opt-in/Opt-out” section of this Privacy Policy.


If you have any questions or concerns about this Privacy Policy, you should contact us via email at or via postal mail to the address listed in the “Contact Us” section of this Privacy Policy.


Terms of Use


For further details concerning our Services, please refer to our Terms of Use Agreement available on The Company website at 


By agreeing to use The Company’s Services in person or via the Internet, including The Company’s Website, you agree to be bound by the Company’s Terms of Use, that are expressly incorporated into this Policy by this reference. 


Changes to Privacy Policy


This Policy is published on the Company’s website at


Changes to this Privacy Policy will become effective on the date in which they are posted to the Services. We reserve the right to change this Privacy Policy at any time, and from time to time in our sole and absolute discretion without the duty to notify you. Changes, modifications, additions, or deletions will be effective immediately following their posting to the Services. You should check this Privacy Policy periodically as it’s terms are due to change from time to time without prior notice to you. Your continued use of the Services after we post any modifications will constitute your acknowledgement of the updated Privacy Policy, and your agreement to be bound by the updated Privacy Policy. We will continually revise the “last updated” date found at the beginning of this Privacy Policy when changes are posted.




This Privacy Policy does not extend to anything inherent in the operation of the Internet, and therefore beyond the Company’s control, and is not to be applied in any manner contrary to applicable law or governmental regulations. This Privacy Policy only applies to information collected through the Services. This Privacy Policy does not apply to any information we may collect from you in any place other than the Services. 


By using Company’s Services, including its website, you agree to be bound by the Company’s Legal Disclaimers published on its website that are expressly incorporated into this Agreement by this reference. To access the Legal Disclaimers, visit the website at, and then click on the Legal Disclaimers hyperlink.


No Use of the Services by Persons Under 21 Permitted 


The Company intends only persons who are 21 years and older to use the Services. Any use of the Services by persons under the age of 21 is forbidden. 


Cannabis Use in Society


Not everyone accepts cannabis use as permissible. For example, some employers may have anti-drug policies that disallow the use of cannabis. 


You acknowledge that interacting with The Company Services, providing your information to The Company, allowing The Company to collect data about you, permitting The Company to send you communications, or using The Company’s products could imply to employers, friends, family, or others that you are a cannabis product user, which could have unwanted social, legal, employment, economic, or other impacts that could affect you, including, but not limited to, your loss of employment, and that The Company shall not be held liable for damages arising out of, or connected with the foregoing because your use of the Services, and The Company products are solely at your own risk.  


Information Collection Practices 


When you visit our Services, we may collect information from or about you, along with the information you freely provide.


What Information Does The Company Collect


We may ask you for certain personal information in order for you to access the Services, or as part of your use of the Services. Such personal information may include, but is not limited to, your name, address, date of birth, age, gender, state of residence, email address, telephone number, company name (if applicable), shipping address, financial data (which may include your credit card, or debit card number, security code, card expiration dates, and the billing address which you provide us or our third party payment processor), and other information which identifies you. If you visit our website we may collect device details, such as, device type, operating system, browser type and settings, unique identifiers (such as VIN, MAC address, and IDFA). We may collect records of usage of our website, including registration, details of content with which you interacted, page views, purchases made on the website, clicked pages or links, and your communication preferences. We may collect this information through the form of cookies or other related technologies, as is further described in the “Cookies and Other Related Technologies” section of this Privacy Policy. If you visit our retail location, or request product delivery, we may also collect personal information from your government issued ID (Identification Card) if provided to us. This information includes your name, address, picture, driver license or other government identification card number, and any other information on your government issued ID, along with any video or pictures that are captured inside, and around our retail location. If you may choose to register on our website, or our mobile site, or otherwise create a personal Member account, you may be required to provide other certain personal information. Any reviews, opinions, or comments you may choose to send us will also be collected for purposes of, but not limited to; surveys, posts on the website, and post to the Company social media sites. If this personal information is not provided, you may not be able to access, or use certain aspects of the Services where such personal information is required.


How Information Is Collected


Information if collected by The Company in the following ways:

  • IP Address: When you visit our website or mobile site, our servers automatically collect data on your Internet Protocol address (“IP Address”), which is the network address of your computer, phone, or device. 

  • Telemetry Data: When visiting our site we may collect telemetry data, which is information about your web browser, web server, and the content you are seeking to find. This may also include data concerning the referral page which linked you to us, the pages viewed on our website, the website visited after leaving our site (this data also includes other information such as the type of web browser, computer, platform, related software and settings used, search terms input in our website, or referral websites, and other web usage activities collected by our servers.

  • Cookies: When visiting our site we employ the use of both “Session”, and “Persistent” cookies, along with third-party apps, and analytics tools (See “Cookies and Other Related Technologies” section below). These allow for The Company to recognize returning users, keep track of personal settings/preferences, track user interaction with our site, and ensure the user’s data is safe and secure.

  • Third Party Apps/Analytics Tracking Tools: When visiting our site, the Company may collect information through the use of third party applications and analytics tools that allows the Company the following, but not limited to, conducting secure transactions, tracking user/visitor traffic to and from website, analyze users interactions on website, track social postings, promotional interactions, provide dropshipping, conduct accurate financial tracking, develop future marketing plans, etc. (Note, there may be embedded cookies within third party applications, and varying settings may be required.)

  • Financial Data: We collect information when Users, or Visitors make any type of purchase on our website. This information includes, but is not limited to, the cardholder's name, debit/credit card numbers, card expiration dates, card security codes, and billing addresses that you provide to us, or our third party payment processors.


How Your Information Is Used, Stored, Shared, and Disclosed


Personal Information


We may use your personal information in various ways, including to identify you; verify your age; identify your location; process payments for you; facilitate transactions and communication such as; promotional, marketing advertisements, and Service-related communications; registering you for Company services such as, membership and rewards account via our website, mobile site, and retail location; maintain current records on your Service usage (i.e. ShopSova, BudBearers, account membership); tracking rewards and promotional achievements; protecting The Company, our Users, our Services, and our affiliates from hacking, fraud, theft, and other unlawful activities; diagnose technical issues; analyze website traffic; comply with current laws, and The Company’s policy; track website and User activity analytics.


Verifying Identity


Once you create a account on our website, purchased from the online store, or our physical retail front, your name, address, identification number, photo, and other data may be maintained by The Company for purposes of tracking, and analyzing your usage of the Services provided; creating an electronic profile about you to ensure future verifications of your identity; improving upon, and tailoring customization of our Services for you.


Note: Though currently The Company’s services have not extended into the sale of recreational cannabis, as projected for Virginia in 2024, so thereby this portion of the Policy will be updated with specifics concerning your identity, and the further interaction of our Services in 2024.

Your Image


Photographic and video recordings of you inside and outside The Company’s retail location, along with any images or videos associated with your website account will be used for the purposes of identifying you, maintaining proper security measures both online, and at our retail location, and adhering to the laws pertaining to video recordings. By use of our online, or physical Services, you acknowledge that images and videos of you may be stored by The Company, and accessed by and supplied to proper law enforcers, The Company’s employees, and any other at The Company’s sole discretion at any time, for any purpose, without notice, or alert to you that such action has taken place.


Payment Services


You permit The Company to collect your credit, debit, or other financial data you provide (“Payment Data”) in order to facilitate transactions for The Company’s services, or products at your request. Your Payment Data may be transmitted, stored, and used by third party payment processing (Currently, The Company is using Square to facilitate our transactions both online, and at our retail location), analyzing your data for signs of fraudulent, or criminal activity, and other functions required by payment processors.


While The Company seeks to only partner with tested, reliable third party payment processors, you agree that The Company cannot be held liable for how your Payment Data is used or retained while in transfer to, stored at, or used by third party payment processors.


Website Cookies


We may employ the usage of cookies (both “session”, and “persistent”) to deliver specific content, save your password for ease of access to our online accounts (Appa Valley, BudBearers, SoVa Gardens). Cookies may be contained within promotional, or advertising material on our website. The Company does not have access to, nor control over the information collected via cookies, from outside advertisers on our website. 

Why Information Is Collected


The Company collects personal, and non-personal information to provide, and ensure the optimal operation of our Services, both on our website and at our retail location. This includes, providing our Users and Visitors with ongoing customer service and technical support, ensuring our ability to contact and disseminate general or personal service-related information and promotionals to our Users and Visitors, to form accurate collections of both personal and non-personal data, with which The Company, and its partners may use to market, provide, and improve our selective services. 


Third Party Websites


Our website may contain links to other related websites. If you choose to access these links, and visit other websites, the Company is not responsible for the privacy practices, or content of those linked websites. It is your responsibility to read, and review the privacy policies of these websites to ensure that you understand, and agree with how your data is being used on these third party sites.


Cookies and Other Related Technologies


We may collect information through the usage of “cookies,” tracking analytics tools, third-party apps, and similar technology. Cookies are small text files created by websites, and stored on your devices. These “cookies” provide us a way to recognize you, keep track of your settings, preferences, see how you interact with our site, and protect and secure your personal data. The Company takes advantage of both “session ID” cookies, and “persistent cookies” through the platform. Session ID cookies are used to store information while the User is logged into the site and expire when the browser is closed. Persistent cookies are used to make tasks such as logging on easier for the returning User by remembering the User’s login information, and may be used by your browser on subsequent visits to our website. Persistent cookies can be removed by following your web browser’s direction in deleting cookies. Session cookies are temporary and disappear after you close the browser. You have the right to choose to disable the usage of cookies through your browser’’s settings. However, if you choose to disable this function, your experience at our website may be diminished, and certain aspects of the website may not function as intended. The Company employs the use of third-party apps, and tracking analytics tools, such as Google Analytics, Wix Store, and more. These tools and apps may embed additional cookies within our website, to which The Company has no control over




You have the right to “opt-in, or opt-out” of certain uses of your personal information. For example, you may have the opportunity to decide if you would like to receive continual correspondents from us, or unaffiliated third party service providers. None of your personal data shall be shared with any unaffiliated third party, unless consent is given by you. You always have the right to opt-out of our promotional emails by clicking  the “unsubscribe” link at the bottom of the email. You may also request to opt-out by sending an email to


To opt out of being tracked by Google Analytics across all websites, visit this link:


Note, if you opt-out of receiving promotional email correspondence from us, you may still be contacted by us in connection with your activities, transactions, and other communications with us.


Rights to Access and Control you Data


You have the right to how your personal data is collected, used, and shared. This means that at any time within your usage of The Company’s Services you have the right to the following:

  • Deleting Personal Data: You have the right to request to erase, or delete all or some of your personal data (if it is no longer necessary to provide services to you). This includes the deletion of any/all of your personal data held by third-party websites, and tracking and analytics tools used by The Company.

  • Change and/or Correct Data: You have the right to edit some of your personal information through your account on our website (You can also request that we make changes, updates, or corrections to your Service-based personal data, in particular cases).

  • Object to, Limit or Restrict Data: You have the right to ask us to stop using all or some of your personal data (if retained personal data is no longer relevant) or limit the use of.

  • Right to Access and/or Take Your Data: You have the right to request a copy of your retained personal data file (Which includes any of the data collected by third-party apps or tracking and analytics tools such as Google Analytics used by The Company)


Information Sharing


The Company will not share your email address with advertisers and unaffiliated third parties without first obtaining the User’s permission. 

Contact Us 


If you have any questions concerning the Policy, our operations of our website, or if you would like to make a request concerning your information, please contact us at:


Appa Valley, LLC

Attn: Web Administrator 

42454 East Morgan Ave.

Pennington Gap, VA 24277


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